CAPSULE COLLECTION

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“Today the luxury is that you are be able to set your own style rules without having to give up on comfort”

Tom Boonen

Boonenberg isn’t a place, it’s a state of mind.

Why Boonenberg

The Taienberg was Tom Boonen's favorite wall where he launched his attacks, that's why fans named this place "Boonenberg", paying homage to all the feelings experienced on that stretch of cobblestones and his three Ronde van Vlaanderen victories.

TO 00m s.l.m.

FROM 00m s.l.m.

Why Boonenberg

The Taienberg was Tom Boonen's favorite wall where he launched his attacks, that's why fans named this place "Boonenberg", paying homage to all the feelings experienced on that stretch of cobblestones and his three Ronde van Vlaanderen victories.

FROM 00m s.l.m.

TO 00m s.l.m.

The teamwork behind the excellence

The idea for the collection stems from our brand's mission to develop a product tailored to the needs of the most demanding of cyclists. This was made possible by combining Tom Boonen's experience with La Passione's knowledge of cycling apparel.

TB3 and TB4, not random names

TB3 and TB4 are a tribute to our brand ambassador, Tom Boonen, long and glorious career. TB3 includes the three stunning Ronde van Vlaanderen victories scored while the TB4 represents the class and determination with which he sealed four impressive Paris - Roubaix.

A racing logo inspired by Tom Boonen's daring attacks at the Ronde Van Vlaanderen.

Special details featured with the exclusive signature of Tom Boonen.

The cobblestone-inspired design of the details complete the offer of a true premium garment.

A racing logo inspired by Tom Boonen's daring attacks at the Ronde Van Vlaanderen.

Special details featured with the exclusive signature of Tom Boonen.

The cobblestone-inspired design of the details complete the offer of a true premium garment.

Jerseys
Collection

These jerseys will get the best out of you in every conditions: featuring raglan sleeve for improved ergonomic and a specific "cobble grip" construction of the elastic waistband to reduce weight and improve resistance.

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Tights &
Bib Shorts
Collection

Inspired by the constant search for perfection, these garments guarantee a better comfort and stability. A specific construction of differentiated structures of the individual panels ensures resistance, comfort and thermal regulation.

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Winter
Jacket

A versatile jacket designed to withstand all weather conditions, from cold to sudden rain, challenging the weather as in the most difficult of the Northern Classics: new 3-layers fabric with a smooth and compact external structure, raglan sleeve cut and a new internal low volume "cobble fleece" ensures maximum comfort and thermal insulation without bulk.

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