Stories

Stories

All

Commuter Collection

Commuter Collection

We make your urban ride more comfortable

La Passione for Movistar Team

La Passione for Movistar Team

The new Kit for the 2022 season

A new chapter begins

A new chapter begins

Is there any simpler way to convey an idea?

La Passione and Movistar Team

La Passione and Movistar Team

Become partners in 2022

Boonenberg

Boonenberg

A New Capsule Collection

Windproof Collection

Windproof Collection

Fitted for fresh rides

In the name of pain and love

In the name of pain and love

Strava Challenge Diary

Adventure Collection

Adventure Collection

Your Gravel Instinct

My pot of gold at the end of the rainbow

My pot of gold at the end of the rainbow

Tom Boonen’s reflection about the Worlds

Thermal Jersey Collection

Thermal Jersey Collection

Tackle the season changing

Merino Collection

Merino Collection

Warm. Performing. Sustainable.

Cycling, Passion and Business

Cycling, Passion and Business

Giuliano Ragazzi and Tomas Van Den Spiegel at the Ghisallo

Alberto, Head of Product

Alberto, Head of Product

Far outside the comfort zone

SML

SML

Your next level of comfort

Tights Guide

Tights Guide

The Right Winter Choice

Winter Layering Guide

Winter Layering Guide

These Combos are fantastic

Tops Guide

Tops Guide

Choose the right outerwear this winter

Toward The Eternal Snow
NDR Collection

NDR Collection

Indoor is the new outdoor

Boonenberg

Boonenberg

The inspiration

Into the Wilderness

Into the Wilderness

Riding in the Maremma

The Jersey Guide

The Jersey Guide

Find the one that suits you best

Indoor Cycling Collection

Indoor Cycling Collection

Follow your rhythm with Flow

Meet the Founders

Meet the Founders

About being a digital brand in cycling industry

The Bib Shorts Guide

The Bib Shorts Guide

Make your choice

Grace

Grace

The new Woman Collection

I was made for lovin’ you

I was made for lovin’ you

The story between RVV and Tom Boonen

Adventure Cargo Bib Shorts

Adventure Cargo Bib Shorts

Gravelled roads means fun

Duo Collection

Duo Collection

Fun combos for you

De Ronde Collection

De Ronde Collection

Legend on your skin

Merino Jerseys

Merino Jerseys

Never been so natural

Prestige Collection

Prestige Collection

New tones for timeless pieces

PSN Collection

PSN Collection

New styles, newest rides

Prestige Lightweight Bib Shorts

Prestige Lightweight Bib Shorts

Superior performances on the hottest days

PSN Rain Jersey

PSN Rain Jersey

No matter the weather, ride

Tom Boonen

Tom Boonen

The Journal

La Passione and Flanders Classics
Club Bib Shorts

Club Bib Shorts

Ideal Buddies you can count on

Racing To Glory

Racing To Glory

Break the rules, chase the dream

Kévin Réza

Kévin Réza

The Journal

Alpha Collection

Alpha Collection

Don’t fear the cold outside